Juliet

When Juliet approached us, the founder had a clear vision: to create a brand that evokes a sense of nostalgia, bringing back the sentimentality of cherished clothing pieces that hold memories. Named after the founder’s grandmother, Juliet draws inspiration from the effortlessly stylish women of the ‘60s, ‘70s, and ‘80s, while channeling the timeless elegance of classic brands like Chanel. The challenge was to create a visual identity and brand story that encapsulated the idea of slow fashion—clothing designed to be kept, loved, and passed down, becoming an integral part of the wearer’s story.

We developed a visual identity rooted in longevity and emotional connection. A soft, muted color palette reflects the brand’s vintage aesthetic, while the typography blends classic serif elements with a refined edge. Every detail, from garment tags to the branded tote designed for pop-ups, was considered to reinforce the feeling of heritage—clothing meant to be cherished, worn often, and passed down.

Juliet speaks to women who crave more than trend-driven fashion. Every piece is designed to become part of the wearer’s story, carrying meaning with every wear. Our goal was to ensure the brand identity and experience reflected this intention—capturing the romance of dressing with care, sentimentality, and a sense of time well spent.