Shop Shani

When Shamani, the founder of Shop Shani, approached us, she sought a rebrand that would align with the brand’s growth and the evolving tastes of its customers. What began as a free-spirited, vintage-inspired brand, had matured into a thoughtful label, offering both handpicked vintage items and a consciously crafted in-house collection. Shamani wanted to move toward a more elevated, fashion-forward identity while staying true to her coastal roots and dedication to sustainability. Our task was to create a visual identity that captured this transition— one that honored the brand’s core values while appealing to its more sophisticated, mindful customer base.

We reimagined Shop Shani’s visual identity with a clean, minimal logotype featuring soft, organic curves—a subtle nod to the relaxed elegance of Southern California. A neutral palette of creams and muted yellows, paired with sophisticated typography, signaled the brand’s evolution while maintaining its warm, conscious appeal. Every brand touchpoint, from the logo to packaging, was designed to feel intentional and effortlessly refined.

Shop Shani continues to offer timeless, sustainable fashion while embracing a new level of sophistication. The rebrand reflects where the brand is today and where it’s headed.